Alibabathe Chinese e-commerce giant AliExpress ownerhas announced the launch of Miravia in Spain, a new electronic commerce platform that connects brands, consumers and content creators in the same digital space, as reported by the company in a statement. Specifically, this platform seeks to provide consumers with a different shopping experience, with which they can access the latest trends in fashion, beauty and lifestylethrough innovative solutions such as exclusive content created by influencers or virtual makeup test tools. In this way, the platform offers free shipping with a minimum order of 10 euros on all products delivered by Miravia and the new customers will have a 30% discount on the first order.
Miravia has been targeted improve the consumer shopping experience Spanish, offering them a wide variety of products in categories such as beauty, fashion, personal care, electronics, food, babies, pets and health, among others to satisfy all aspects of their lives. Thus, international brands such as Disney are present on the platform , Lego, Pixar, L’Oréal Paris, Delonghi, Nivea, Zwilling, Staub, Foreo, Asus, Sonos, Lancaster or Braun, among others. There are also Spanish firms such as Munich, Cecotec, Create, Silbon, Mr. Boho, Renatta & Go, Hawkers, Pikolin, Joma, Taurus or Ecoalf, among others.
“Spain is one of the markets with the greatest potential”
Miravia has launched with some of the most popular new Spanish digital brands created by young entrepreneurs who see social networks as their natural habitat. Born Living Yoga, Atria the brand, Masqmai, Name the brand, Krash Kosmetics, Zeta Beauty, Apodemia or Alohas, among others.”Spain is one of the European markets with the greatest potential in the e-commerce sector, which represents enormous potential for a platform like Miravia”, said Miravia’s CEO, Yann Fotaine. “We hope to cover all the needs of Spanish consumers, while at the same time we offer local and international brands better tools to sell and interact with their customers”, he added.