It’s no secret that the Google always had a hard time dealing with tablets. The company was dragged into the market by force by Apple, with the introduction of the iPad in 2010, in which business partners began to launch products to compete with the apple. The problem: the android it was designed for an interface on cell phones, small screens, and it took a long time before a dedicated proposal came up with version 3.0 Honeycomb, in 2011. The problem is that since then, Google has never done anything like that, the which helped to depreciate the little robot’s tablet ecosystem.
Motorola Moto Tab G70 (Credit: Ronaldo Gogoni/Meio Bit) Android 13, officially announced (a preview was already circulating) during the Google I/O 2022 conference, promises to solve this 11-year gap, but given Google’s track record , it’s good to keep your foot back.
Android Honeycomb, Xoom and the joke ready
Among the many new features of Android 13, one that caught our attention was the end of Google’s long, LONG neglect of supporting interfaces in apps aimed at usability on tablets. With the exception of the developers’ own initiatives, most software only offers a “stretched” mobile experience, not offering features to take advantage of a larger area. Apple has never had such problems with the iPad line, with rare exceptions due to the stubbornness of partners, see Instagram, for example, which will also not have a better treatment on Android. Native iOS applications have always handled the screen format and provided different interface versions, which was improved with the creation of iPadOS, a separate system. This attention from Apple to the silver of the house encourages developers to follow the formula, as they understand that the iPad user values the usage experience first, and all he doesn’t want is to turn his expensive tablet into an “iPhonão”. On the other hand, Google has spent many years not paying attention to this. Back in 2010, Samsung rushed to introduce the first generation of the Galaxy Tab to the market, with a display of only 7″ and a stretched Android experience for mobile phones. It lacked something that could be considered a real competitor to the iPad, with a Then came the partnership that resulted in the launch of the Motorola Xoom, the first to ship with Android 3.0 Honeycomb, a version of the little robot exclusively for tablets.
Motorola Xoom interface, running Android Honeycomb (Credit: Reproduction/Motorola/Android Open Source Project) Honeycomb was designed to offer a usability closer to a desktop, with the support of widgets that were later better used in other versions of Android , plus a greater focus on multitasking. The big problem for Google was to count on the Motorola tablet as a poster boy for the dedicated OS. Long story short: the Xoom came to market incomplete, fell victim to horrendous HR practices, and sold almost nothing, but hey, it supported Flash, take it, Steve Jobs! The only good thing to come out of this roll was the purchase of Motorola by Google, which during the period put very good devices on the market. As for Honeycomb, the company was forced to swallow the frog and vampirized it until it couldn’t anymore, implementing its features in the standard version of Android. The tablet fork received updates up to version 3.2.6, February 2012, and that’s it.
Pixel C, Chrome OS and Pixel Slate
Instead of dedicating time to a specific version of Android for tablets, Google adopted Apple’s strategy of implementing everything in a single Android distribution, or so it was thought. The company’s priority has always been smartphones, and manufacturers who turn to adapt their products. Most native apps don’t have large-screen user experiences to date; Grab an Android tablet and open Google Keep, Home or Voice, and you’ll see the cellphone slideshow. Others, like the Play Store and Chrome (this one with the desktop interface) do the basics, and only a few, like Maps, Calendar and Gmail, are fully responsive. Over time, it became clear to the public that the iPad would become synonymous with tablets, like certain brands of steel sponge and yogurt. Even high-end products, such as Samsung’s premium line, can’t compete in revenue with the apple, and little by little, the other manufacturers were jumping out of the boat, not least because Google didn’t support Android at all in that sense. In 2015 the company announced the Pixel C, only to exit the Android tablet market in 2018, shortly after introducing the Pixel Slate, which didn’t run Android, but Chrome OS; Mountain View expected the line to be more appealing to power users, and positioned it as a rival to the iPad Pro and Microsoft Surface lines. So much did not work out that in 2021, the Pixel Slate was discontinued.
Running Chrome OS, the Pixel Slate was released in 2018, and discontinued in 2021 (Credit: Disclosure/Google)
Google Tablets: Does the 3rd Time Count?
In 2022, Google will try again with an Android tablet of its own, called just Pixel Tablet, running Android again, now in version 13. It will be the second with the robot OS to hit stores, and the third product of the type coming directly of the company, not to mention the Nexus line, which was manufactured by OEMs. The big news, however, was that the search giant has finally understood that it is not possible to have a large ecosystem of applications dedicated to tablets, if it does not do its homework itself. Thus, more than 20 native applications will finally receive the proper treatment. According to Google, Android 13 on tablets will offer decent user experiences on YouTube and Messages, while others that already do, such as Maps and Gmail, will be refined; To encourage more developers to buy in, companies like Meta and ByteDance have announced revamped versions of their apps, like Facebook (again, don’t rely on Instagram for tablets) and TikTok, as well as Canva, Zoom and others.
Native apps, Facebook, TikTok and Zoom, among others, will bring interfaces aimed at tablets on Android 13 (Credit: Reproduction/Google) At this point in the championship, it would be naive to say that Google’s move will stimulate a Renaissance of Android tablets, with several manufacturers re-entering the market. Those who threw in the towel won’t come back, but, on the other hand, consumers of products from companies that still insist on the format, such as Samsung and Motorola/Lenovo, will benefit. that Google is committed to maintaining what it has proposed for Android 13 in the next versions, and the change does not end up becoming a Honeycomb 2 — The Mission. Source: Ars Technica