Sun. Oct 2nd, 2022

On Thursday (28/04), Apple presented the financial report for the second fiscal quarter of 2022 (Q2 FY 2022), a period that corresponded to the first calendar quarter of this year, covering the months of January to March. The releases made available in the previous quarter pleased Apple’s Asian fans, especially those in China. This despite being a normally weak period in terms of sales, at least in the West.

Laguna-Apple-Tim-Cook-Asia-China-market-growth-Q2-2022Tim Cook seems quite happy with the numbers in Asia, especially China (credit: 9 to 5 Mac) Let’s get to the numbers: APPLE FINANCIAL REPORT Period → Q2 FY 2021
(January to March 2021) Q2 FY 2022
(January to March 2022) Difference Revenue $89.58 billion $97.28 billion + 8.59% Profit $23.63 billion $25.01 billion + 5.84% What Apple just finished release Thursday (28/04) was the key financial data for the three months ending March 26, 2022. Uncle Laguna wonders when the company’s accounting will include absent days to coincide with the calendar quarter (I know) . In any case, that period was the second quarter of the 2022 fiscal year for Apple Cupertino, normally weak in sales due to the “holiday hangover”. Based on the figures released, we can see that Apple raised on average 1.07 billion dollars a day in the 13 weeks that make up the period disclosed, earning something around US$ 274.8 million daily. It is a daily collection “slightly” higher than the equivalent period of 2021, representing an increase of 8.59% compared to that period last year. Let’s look at how much each major Apple product line grossed: APPLE REVENUE SUMMARY Period → Revenue
Q2 FY 2021 Revenue
Q2 FY 2022 difference
about
Q2 FY 2021 iPhone $47.94 billion $50.57 billion + 5.49% Mac $9.1 billion $10.44 billion + 14.65% iPad $7.81 billion $7, 65 billion – 2.06% wearables and accessories US$ 7.84 billion US$ 8.81 billion + 12.38% subscriptions US$ 16.9 billion US$ 19.82 billion + 17.28%

TOTAL:
US$ 89.58 billion US$ 97.28 billion + 8.59% Interesting to note the transition from MacBooks to Apple M1 Pro / Max chips may have had a lot of influence on the rise in revenue in that segment: many professionals want to test the high performance graphic and centerpiece promised by Apple of Cupertino, even if they pay (well) more. The segment accounted for nearly 11% of total revenue in Q2 FY 2022, being the third largest in the period. The smartphone segment continues to represent more than 50% of global revenue, but subscriptions are emerging as Apple’s second highest-grossing segment globally in the second fiscal quarter of 2022. I remember that Apple has always prioritized the iPhone over the iPad. Thus, we can explain this small drop (2%) in the global collection of the company’s tablets with the semiconductor crisis: Apple of Cupertino seems to delay the delivery of the new iPads as much as possible to guarantee the supply of the company’s flagship without major problems. to markets such as Asia, for example.

The (small) advance in China

APPLE’S REVENUES IN ASIA Period → Revenue
Q2 FY 2021 Revenue
Q2 FY 2022 difference
about
Q2 FY 2021 Mainland China US$17.73 billion US$18.34 billion + 3.5% Japan US$7.74 billion US$7.72 billion – 0.23% Mainland remaining US$7.54 billion US $7.04 billion – 6.65%

TOTAL:

US$33.01 billion US$33.11 billion + 0.29% global share 36.85% 34.04% – 7.62% Apple is always smiling for nothing with its performance in China. It is true that the Middle Country saw its global share decrease in percentage when comparing the quarter with the equivalent period of the previous year (18.86% now versus 19.79% in Q2 FY 2021), but the small increase in revenue offset the weak performance in the rest of the continent. We can see that Apple’s revenue in Japan basically remained the same, indicating stagnation of this period of the year in the archipelago. The same drop occurred in the rest of the Asian continent, where the Apple of Cupertino saw its revenue shrink by almost 7% compared to Q2 FY 2021. Semiconductor crisis, pure and simple. The continent’s global share has fallen by nearly 8%. As the $2.57 trillion Apple no longer discloses unit sales data for its products, let alone how much they are selling in each region of the planet, we can only say that Apple is doing very well in China. And basically stagnant in Japan. Sources: 9 to 5 Mac, Bloomberg and CNBC.