When it comes to nutritional supplements, we often take a few steps back because there is a myth and controversy going on that nutritional supplements are a hoax and the right food is all you need to eat. It is true that the nutritional value of food cannot be replaced. But, if someone is unable to eat them or that particular food is not readily available to them, they can resort to these supplements.
The worst thing you can do when choosing supplements is buy something that another celebrity or social media influencer has bought. Several consumers are oblivious to the fact that they are actually compensated for performing this task. Some of them are genuine, and they only post authentic reviews.
But if the supplement or product is too expensive and not very popular, it is undoubtedly a paid campaign. We’re not saying that you shouldn’t buy it. You should but only after thorough research because they are not paying for it. Instead, they are getting paid. But you’ll have to pay for it, and your life also depends on it.
So, only buy products that are worth a try. You can quickly go to the product website and see how much information they have revealed. Have they mentioned all of the ingredients? Do they have a COA? Does the product has good reviews?
A very important thing about reviews. If the website or product has only 4 and 5 stars, there is definitely something fishy going on. Because no matter how famous, old, and authentic the product is, there must be someone who is not satisfied with it. You should immediately look for 3-star reviews and read through them. The four and five-star ones might be paid because you can pay a few bucks to someone to write reviews for you.
Many new companies use this review writing approach to increase their authority. But it has become so common that there are a few indicators that might help you distinguish between a genuine and a fake/paid review.
Types of Product Reviews
Online reviews are essential to make or break a business. They show that the product or service has been used by others and gives you authority. People usually don’t buy stuff, especially expensive ones, if the website has no reviews.
As the rate of inflation is increasing every single day, people are very cautious about spending their money. They want to buy the best products but at minimal prices. Since reimbursements and returns can often be a headache, they are reluctant to deal with them. Most of them just want to buy a genuine product once and live in peace.
So, having reviews on your website or online store is essential. It will increase your authority, especially if you are running online advertisement campaigns. There are many types of reviews, which will be discussed later on, but the most common one is paid reviews.
You send the product to the person and pay them to write a review for you. They are also called “PR packages” and are most common among celebrities and social media influencers. You want someone who has a big audience to talk about your products so that people are drawn toward them.
Let’s see what some other types of reviews are:
Main Type of Reviews
When your website goes live, the first thing you do is to make a Google Business Profile. Then people can easily find your website and see what’s it all about. Your business place will be available on Google search bar, maps, and others. This is essential because almost everyone checks whether the website is on Google or not because it helps them to find where it is located, its business hours, ratings, and what people have said about it.
When someone leaves a review about your website when it is listed on another website like Google, Trip Advisor, or Booking.com, among many others, those reviews are called third-party reviews. You have no command whatsoever over it, so they are genuine reviews for sure.
Most people believe and resort to these reviews because they cannot be changed or fake. The website and product owners are also worried about these reviews the most. If you aren’t controlling these reviews or keeping a check on them, then you are making a huge mistake.
Listing your product or business in these third-party apps is the source of boosting your product. But if not done rightly, this can be the very source that can bring your business down. This is an additional task that you have to take on, but it is critical in making or breaking your business.
Businesses get into serious trouble if they don’t regulate these reviews. Some also find their breakthrough via these third-party apps and get widely recognized because they imply the correct strategies. Unfortunately, if your page is overrun with negative reviews, you cannot do anything about it because it isn’t your website.
Let’s talk about the positives now. Firstly, it boosts the presence of your website, and it doesn’t take much money as much as it does for advertising your website. Secondly, if your product gets positive reviews, then it will be a boost too, because people especially choose these authentic websites to read reviews as they know that they will find what they need here.
You should definitely list your website or online store on these platforms. But make sure that you keep a check on it because a couple of bad reviews, and you are doomed. But if you imply the correct strategies, it will be your popularity’s starting point.
As the name suggests, these are the reviews that are left directly on your website. These are essential in building your rapport and the chance of your website getting recognized by Google.
You have often seen when you type the name of a business or a keyword related to it the ones that have higher ratings pop up instead of the lower ones. It is because Google wants the best for its user base and only shows them businesses that are worth their time.
You cannot outplay Google, and this goes for everything. You have to get genuine reviews on your website as sometimes Google’s algorithm can also detect fake reviews. Your product must be the finest, and you must be reputable with your existing customers. If your product lacks something, then mention it but highlight another USP that isn’t present in other similar products.
Coming back to the importance of reviews, they are the deciding factor that works in the later stages of the sales funnel. If a user has stumbled on your website and finds your product interesting, then the last thing they will check to satisfy themselves are the reviews. If they are genuine and good, then the user will purchase your product, book an appointment, or refer the product to someone else as well.
Sub Type of Reviews
The next categories of reviews we will talk about are the ones that lie in both the third-party and first-party types. Some platforms like Yelp will provide you with reviews that have the qualities of business, first-party, and verified all-in-one reviews. Let’s find out more about these subtypes.
Well, these are primarily for online or e-commerce businesses. The website content for each item have reviews available. They are the make-or-break point of a business because most people finalize their purchases after reading these reviews.
Even if the product is giving them everything they need, people often cancel their purchase or change their minds if the reviews are not good. If your product is inexpensive, then the consumer will take the risk but if you sell an expensive item that is used as an investment option, then people will definitely run away from your website if it has any negative reviews.
As discussed before, people have become how to sort out reviews from a product page or a website. They do look for four or five-star reviews, but if these numbers are in abundance, then they will doubt the product. The best type of review is the three-star review. It isn’t too good for the product owner, but they are the most honest ones. There might be a chance that a new consumer will buy your product based on a three-star review. It contains both the plus points and negative points of the service or product. So, people believe them more, especially if the business is new and they are viewing first-party reviews.
These reviews describe the business as a whole. They are location-targeted reviews rather than being about a product. People can be very specific about these reviews and can also put irrelevant stuff.
These reviews depend on the behavior of your team as a whole. A little high voice from Brenda and the ratings will come crashing down. By delivering your personnel the relevant training, you can sustain these reviews.. You won’t have to be rough with them because there might be a chance that the one who posted a negative review is your own employee treated harshly.
You will find these kinds of reviews on Facebook, Google, and Tripadvisor, among many other platforms. They are genuine and can tell the overall experience of the user that how the company was, how the people there treated them, if it is a good place for employment, do they pay a good salary, and if the boss and seniors are cooperative or not.
People talk a great deal in these reviews because they want everyone to know whether this business is worth their time or not. You can find details about your business in these reviews, which you haven’t even recognized. If you take this platform seriously, you can improve a lot of things in your business.
As the name suggests, these are the reviews that are by genuine and authentic people. To increase their credibility, some websites and e-commerce platforms use indicators like a blue tick or a tag of authentic reviews.
These are honest reviews by people who have actually used the product and have seen the results. Additionally, these reviews encourage greater Google SERP visibility for company websites or businesses. If you are looking for verified reviews, just Google your query, and you will get the most authentic reviews and opinions.
We mentioned earlier in this topic that there are some reviews that are paid. Meaning people are hired specifically to write reviews and get paid either with the product or with some money. This is a proper job, and you will find many distributors and places like Upwork and Fiverr that pay a hefty amount to people to do this. These do get you some purchases, but if someone doesn’t like your product, then a genuine review will be posted on it, and it’ll all be over for you.
You will get many purchases at the beginning, but when those people who genuinely bought your product will post reviews, then all your fake four and five-star reviews will be wasted.
Some websites do sell a good product, and they use this paid method to get their product recognized by others, and they are able to do so through this. When they sell their original and legitimate product, then those buyers leave reviews on their product page. Then their progression starts from there.
So, it totally depends on you how you want to use this advantage. Do you want to post fake reviews and put your users through the trouble, or do you only want to use them so that people will get to know about your product? It’s up to you to decide.
Green Mountain CBD Gummies
When it comes to choosing a CBD gummy or nutritional supplement, you want the best one for your health. There are many companies that are selling products with low CBD concentrations or those which have THC mixed in it, but they don’t tell any of that on their labels and product description.
If you are a beginner in taking these supplements and are looking for a good medicine company, then go for Green Mountain because they have a variety of CBD products. You can find CBD oil, lip balm, roll-on, soap, soft gels, pain and rejuvenation creams, deodorant, bath salts and gummies on their website.
Green Mountain CBD Fruit Chews
Green Mountain has come up with a rendition of a fruit chew loaded with high-quality CBD. Formulated with organic fruit and vegetable juice, organic cane sugar, and organic tapioca syrup (for color), every fruit chew contains 10mg of CBD.
This product utilizes a Broad Spectrum Distillate generated from hemp with THC levels below the criterion of 0.01% but contains immunostimulatory quantities of three or maybe more (3+) cannabinoids. The reduced possibility of a positive drug test has been made real by reducing the THC to a level that is imperceptible.
This is significant since the market is brimming with broad-spectrum medicines and concentrates comprising THC that has been misreported. The proportions of the other cannabinoids are unaltered by the removal of THC. Each formulation includes cannabinoids, including CBD, CBDV, CBG, and CBN, in medically appropriate quantities.
Formulation: Crystalline Cannabidiol Isolate
10 mg CBD per fruit chew
30 pieces per bottle, i.e., 300 mg accumulative dosage
THC Free (<0.01% THC), which is undetectable and lies under the regulatory composition of THC as per the government law.
Third-party lab tested
Green Mountain is one of the finest producers of CBD-infused products and has a wide range of products as well. It does contain trim levels of THC, but they are undetectable and won’t mess up your drug test. Nevertheless, you can always consult with your physician for counsel if you are doubtful.